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Changing the Game with Augmented Reality

“By mixing the digital and physical world, AR can enhance the way we display and view information.”

At Facebook’s annual developer conference this year, Mark Zuckerberg predicted that at some point in the future, Augmented Reality (AR) will be integrated into our everyday lives to such a degree, that television screens will no longer be of use. "Want to watch TV? We could put a digital TV on a wall, and instead of being a piece of hardware, it's a $1 app, instead of a $500 piece of equipment.”

Uniting the digital and physical

AR is slowly but surely influencing how companies look at user experience. We can distinguish three elements of AR. To start with, Ikea currently offers an application that displays furniture as if it were in your home already. With the use of Apple’s ARKIT software and your phone camera, the app measures the size of the room and allows you to place scaled, digital furniture there. Like what you see? You place the order!

A safer world

A second feature of AR is the ability to enhance real-life objects. Hyundai presented an AR concept for a windscreen of a car. It displays directions and a speedometer and notifies the driver about possible dangers. This head-up display (HUD) technology prevents drivers from looking away from the road and will make driving easier and safer, says Hyundai.


Aside from adding digital objects and transforming existing ones, AR has interactive features that suggest three-dimensionality. Before AR was on the radar, bubble charts were used to display three variables of data in one chart. This way, tools like Infogram changed the visualization game.

Now, however, AR has come into play. We can take data out of our two-dimensional screens and make it interactive. By mixing the digital and physical world, AR enhances the way we display and view information. A three-dimensional graph is easier to comprehend and put in context as our brain prefers to process data in a visual manner.

Best of both worlds

Prezi is, of course, keeping up with the AR trend and is currently developing AR presentation software. In an interview with WIRED, Prezi founder Peter Arvai explains: “In a traditional presentation you might be standing in a room with a screen behind you displaying all of your visual aids. But what if you’re presenting your pitch deck in a web conference? Remote presentations lose all of the benefits of good visual design and practiced body language. Either you have the video but you don’t have visuals, or you see visuals but you don’t see who’s talking.” AR Presentations can easily solve this problem, and provide more immersive and engaging presentations in the process!

At Mr.Prezident, we share Prezi’s passion to make presentations engaging, interesting and fun. Since the launch of Prezi, the world of presenting has changed rapidly. Augmented Reality could well be the next breakthrough in the world of presenting and data visualization.

(Image credit: Prezi)

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