#1. Know your audience
Know what type of people you’ll be presenting to. This is key because you’ll want to tailor your presentation to them. If the audience consists of different types of people, say, one group of CEO’s and one group of administrators, try to find stories that both groups can relate to.
#2. Give 'em what they want
After knowing your audience, it’s important to speak the ‘language’ of your audience. Choose content people in the audience will want to hear, and provide examples that your listeners will understand, in a tone that they’re used to. Say, your audience consists mostly of bankers; your tone of voice will be overall serious and the examples you use will describe scenes that are familiar to your bankers. Not only will they better understand you; It will also help you connect.
#3. Write a script - include jokes
Large audiences have been known to make presenters nervous. You cannot totally prevent this from happening, but you can be prepared. Many speakers will say that performing in big halls never ceases to make them nervous, but they have learned to deal with it. Having notes at your disposal will help. Some people like to write everything out, and some work with bullet points. Do what’s most helpful to you.
Large audiences like to laugh, so do include a joke or two that’s appropriate for the occasion.
#4. Start with an original Icebreaker
Beginnings are important. That’s no different from the start of your presentation. Many presenters use an icebreaker to help them kick-off their narrative and warm up the audience. This is, for example, a question or poll. There are tons of tools out there to literally connect with your public. At conferences, for example, the Mentimeter tool is used to poll the people attending a presentation. An excellent way to start your story, as it invites people to connect to your topic and to interact.
#5. Tell a story
Don’t forget to take your audience by the hand so they’ll keep listening. A good story has a beginning, middle and end, and often a hero who faces a challenge and overcomes it. Feel free to check out the Mr.Prezident blog for more tips about storytelling.
For some inspiration on this topic, check out Pat Kelly’s satire on his self-proclaimed thought leadership.
This was part one of this blog, you can find more tips and tricks in the second part.
And if you need any help, feel free to contact us!
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