1. Mr.Prezident - Engels
  2. News
  3. My boss wants to have the logo big on every slide. What should I do?

“My boss wants to have the logo big on every slide! What should I do?”

We understand your frustration. It is a well-known request. And yes, bigger is better. But bigger logos do no make better presentations. Let us explain.

Why do people often want their logo as big as possible? It’s all about branding of course. The brand needs to stand out. The audience needs to remember you. We get that. But there are a few things to consider.

#1 More than a logo

Brands are more than just a logo. A logo is only one of many things how people experience a brand. There are also the colors you use, the images you show, the words you speak and the way you interact with your audience.

In other words, your brand is the sum total of how people identify you. It’s the effect you have on your audience.

#2 Create balance

The second thing to consider has to do with esthetics. A visually appealing slide makes more impact on your audience. That means making good use of balance, white space and hierarchy. The things that need focus have to stand out. That also means the logo should not get in the way of the important elements on your slide.

#3 Message is key

Which brings us to our third and most important point. A presentation is ultimately about the message you want to convey.

It’s about the story you want people to remember. About the solution your company has to offer, or the idea you want to share.

So yes, logos are important. But in the end, it’s more important to focus on the main message and story you tell. After all, that’s what people will remember the most.

Tip!

Our advice to your boss? Keep the logo small on every slide for recognition. But if he insists on showing a big logo, use it on the cover slide. The cover gives you the perfect opportunity to go all the way with the branding.

If you need help with the design of a professional presentation, please feel free to contact us.