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Presentation news.

Tips and tricks, adventures and anecdotes, stories and studies. Here you’ll find everything to keep you up to date on the latest in presenting!


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5 Reasons Why We Use Motion Graphics

Spicing up presentations with motion graphics

Motion graphics are hot! It’s graphic design and animation in one, and makes static content move. At Mr.Prezident, we’re all about telling compelling stories. Motion graphics help us to do so.

What are motion graphics exactly, and why do we like it so much at Mr.Prezident? This blog explains it all, provides you with five reasons why we use motion graphics and gives examples of how we like to use it.


1. Emotionally captivating.

Motions graphics let us use music, a voiceover, or stunning visuals. Altogether, these create an impactful story. Because good music and visuals play on the emotions, the viewer immediately empathizes with the emotions and experiences on the screen.

2. Endless possibilities

Want an elephant on Mars? A new form of life? Your brand surfing on a bottle? You name it, everything is possible.

3. Easy to update

Motion graphics can give you more control over how you tell a story than any other video format, as adapting your work only requires the storyboard and the motion graphic designer. Live-action productions, however, rely on external factors such as actors, sets, and the weather, making it harder to control the outcome.



4. Quick and effective

Combining audio and visuals, motion graphics let us say more with less content. What might be explained in a thousand-word article can be shown in minutes. A complicated process can be visually explained in 15 seconds. Its visual nature is also useful if you can’t rely on audio (e.g., a busy trade show floor).


5. The ultimate branding tool

Basically, using motion graphics is the ultimate way to get a brand name out there. It can visualize a story in a way that no static or written statement ever could. Using images and animations following color schemes and guides, we can create motion pictures that represent and reaffirm a brand position in a unique way.


Motion graphics in action for Hyundai

Our Hyundai i30 Press Launch case shows how using motion graphics looks like. Every motion on the PowerPoint slides we created for Hyundai was planned around the story of the new car and the event where it was launched. Using motion graphics helped the audience to focus and entertained them. It made the story and experience stick, even after the event. Have a look here!


Written by Mr.Prezident motion graphic designer, Hud Duque.

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